On November 21, 1963, a major change in American history was about to begin. This day is often seen as the end of one era and the start of another, especially with the assassination of President John F. Kennedy the following day. On that rainy Thursday, the news was mostly quiet, with the biggest story being the death of Robert Stroud, known as the Birdman of Alcatraz, along with some political updates, including delays in civil rights legislation.
At that time, television was a significant part of American life. CBS was leading in prime-time programs, even though its evening news did not have the highest ratings. Shows like The Beverly Hillbillies were extremely popular, but many people had limited options for what to watch, showing the simplicity of life in 1963. The music scene featured a unified Top 40 list, and accessing movies was limited; if you missed a film in theaters, you might never see it again. The food scene also offered little variety, with most restaurants serving basic American-style dishes.
Social norms were very strict during this time. Marriage and family life were viewed traditionally, with very few children born outside of marriage. Most women, especially those with families, stayed home instead of working. Television shows reflected family life many people recognized, although there were contradictions, such as women facing limited career choices and adhering to traditional roles.
The film industry was held back by strict moral standards, which prevented the portrayal of certain topics, like nudity and extramarital sex, reflecting widely shared values. While some films began pushing these limits, most still followed conservative guidelines. Americans in 1963 were also very religious, with a large percentage routinely attending church. Crime was low, and drug use was minimal, with alcohol being the primary substance abused. Issues like racial inequality and poverty existed but were overshadowed by a general sense of optimism about the economy.
The civil rights movement was growing, demanding equality for African Americans, while women's rights were becoming more visible. Though many Americans thought of themselves as belonging to either the working or middle class, real economic differences existed, but many were unwilling to acknowledge this.
When Walter Cronkite finished his news broadcast on November 21, he did not know that a major change was coming. Kennedy’s assassination would spark significant shifts in politics, culture, and public attitudes. Even though Kennedy was not highly popular at the time, his death would lead to national mourning and a change in political focus.
The assassination acted as a marker for changes that were already happening. Important reforms in civil rights and poverty were expected regardless of Kennedy’s fate due to increasing public activism and changing attitudes. Key books like The Feminine Mystique by Betty Friedan and Silent Spring by Rachel Carson were starting to shape the feminist and environmental movements.
The cultural environment was shifting, with signs of change in music and lifestyle trends, as shown by rising artists like Bob Dylan and the Beatles. The baby boom generation was growing up and would significantly influence American culture in the coming years.
The changes in American society after November 21, 1963, show a country about to undergo major transformation as new social classes began to emerge based on different behaviors and values. This does not imply that America had been classless in the past, but rather that distinct classes were starting to change what it meant to be American.
This discussion usually focuses on white Americans to highlight how the separation of classes was evolving, but these changes affect everyone, regardless of race or ethnicity. Understanding these developments is important, as they suggest a deep divide in attitudes and lifestyles in America today.
In examining the significance of this historical date, it is clear that the country is changing in ways that mark a departure from its traditional unity. These changes are reshaping American identity and altering how people view themselves as a part of society.